More Than Recognition…
A Movement
Our Vision
Building a brand manager's mindset across every pharma cross-functional team
Our Mission
To empower pharma brand managers to lead cross-functional teams, shape mindsets, and build meaningful and robust brands that last.
Our Values
Human-Centered Thinking
Every brand decision begins with people in mind—patients, doctors, teams, and society—not just numbers or targets.
Responsible Leadership
We lead with integrity, empathy, and accountability, knowing that strong brands are built on trust.
Shared Learning
We believe growth happens when experiences, successes, and failures are openly shared—so everyone learns, together.
What We Do
Inspire Growth
We inspire young minds to believe they can grow, learn, unlearn, relearn and become better every day.
Encourage Unlearning
We encourage the courage to unlearn—because real learning begins when old beliefs are questioned.
Fresh Perspectives
We invite young minds to pause, rethink, and look at challenges with fresh eyes.
Proven Methodologies & Frameworks
We provide access to battle-tested frameworks developed by industry pioneers. From Prescribing Behaviour Analysis to strategic brand-building methodologies, we share the tools that actually work.
These aren't theoretical concepts—they're methodologies used by over 100 formulation players across India and neighboring countries.
Strategic Knowledge Sharing
Through our blog platform, webinars, and events, we facilitate the exchange of industry insights, case studies, and best practices. We connect brand managers with thought leaders and provide access to strategic knowledge.
Knowledge shared is impact multiplied. We believe in making strategic insights accessible to all brand managers.
Professional Network & Connections
We bring together pharmaceutical companies, healthcare professionals, and industry stakeholders. Our platform creates opportunities for meaningful connections, mentorship, and strategic partnerships.
The right connection can transform your career. We facilitate relationships that drive both personal growth and industry advancement.
Built on a Foundation of Excellence
Prof. Chitta Mitra
Creator of Prescribing Behaviour Analysis
Senior Professor at IIM Calcutta and Visiting Professor at Harvard Business School and MIT. His revolutionary Prescribing Behaviour Analysis methodology transformed how the pharmaceutical industry understands physician behavior.
Read His Story →
Prof. Tarun Gupta
Friend, Philosopher, and Guide
Former Managing Director of Glaxo and visionary leader who played a pivotal role in establishing the foundation for modern pharmaceutical brand management in India. His persistence and vision created lasting impact.
Read His Story →
