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The Quiet Power of Defaults Why Strong Brands Refuse to Move Author: Satish Dandekar In an ideal world, the best […]

Brands do not survive on noise. They survive on trust. By: Prateek Kumar Forever Trusted: The Human Side of Eternal

Forever Trusted: The Human Side of Eternal Brand BuildingBy Mir Arshiya Zaman In an industry where science moves fast and

The Quarter is for Sales, The Decade is for the Brand Author: Yuvraj Patil Theme: “Forever Trusted: The Human Side

Forever Trusted: The Human Side of Eternal Brand Building Author: Yashi Shrivastav Every molecule tells a story. It begins in

Hue Factor: Color Code of the Rx-to-OTC Brand Journey Dr. Ritu Sinha This article explores how the Hue Factor becomes

Forever Trusted: The Human Side of Eternal Brand Building Author: Sheetal Sapale Successful brands are synonymous with trust, faith, empathy,

Forever Trusted: The Human Side of Eternal Brand Building Author: Dr. Sudhinder Singh Chowhan In the world of pharmaceuticals, trust

Forever Trusted: The Human Side of Eternal Brand Building Author: Gourvi Kumari Back when I was a newcomer in the

Author: Shreya Gawade One morning in a small town in Maharashtra, a pharmacist unlocks his shop before sunrise. A mother