The Two-Minute Paradox Author: Pranav Kumar A few weeks ago, I was facilitating a workshop for marketing managers at a […]

The Human Side of Trust Author: Pritesh Nayak Look, I’m going to be real with you — a brand isn’t

Human-to-Human Marketing: Why Eternal Brands Begin and end with People As we arrive in 2026, I find myself reflecting on

Vivek Hattangadi, a protégé of Prof. Tarun Gupta, was an integral part of a pioneering journey in Indian pharma. Listening

In Indian pharmaceutical marketing, we often track brands through sales numbers, market share, and rankings. These numbers matter. But they